007 FroPro: Not Just a F***ing Snack – Matt Williams

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Matt Williams is the founder of the snack Bar company, FroPro.  Matt has been in long-term recovery since 2010.

00:54 – FroPro is not your average snack bar nor is Matt your average entrepreneur

02:17 – How he went from being born into a great, tragedy-free family to “destroying’ his life designed around his drinking

07:38 – Cocaine entered his life and helped accelerate the disease during and beyond his college years

10:26 – Matt hit his bottom shirtless, shoeless, in public and in a totaled car with handcuffs on

15:59 – His life now torn apart Matt, walked out of jail looking to make drastic changes

19:32 – People in recovery began reaching out

22:28 – With teaching as a profession now over, something else needed to happen (Hint: It was tasty)

27:26 – It started small, in his home but he built upon a great product, hard work and a great story. 

39:25 – Then Whole Foods Market asked “What’s this whole FroPro thing about?” and it all got so much bigger

43:46 – Now in Whole Foods in all of Florida Matt keeps it a family-oriented company

45:05 – In sobriety and in business Matt learned to fall in love with the process

50:31 – Nail it then scale it – his next move might fall in his lap (after a lot of hard work)

52:47 – For people in addiction or can’t stop relapsing this is Matt’s #1 way to stop using

56:17 – What’s the “end all be all” for FroPro?


For Andrew’s Free 30-minute Business Coaching Session: www.LassiseCoaching.com/30 

FroPro Online – https://www.gofropro.com

Matt on Facebook: https://www.facebook.com/mwarwilliams

FroPro on Facebook: https://www.facebook.com/GOFROPRO/ 

Matt on Instagram: https://www.instagram.com/matthewwarrenwilliams/ 

FroPro on Instagram: https://www.instagram.com/gofropro/

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