Matt Williams is the founder of the snack Bar company, FroPro. Matt has been in long-term recovery since 2010.
00:54 – FroPro is not your average snack bar nor is Matt your average entrepreneur
02:17 – How he went from being born into a great, tragedy-free family to “destroying’ his life designed around his drinking
07:38 – Cocaine entered his life and helped accelerate the disease during and beyond his college years
10:26 – Matt hit his bottom shirtless, shoeless, in public and in a totaled car with handcuffs on
15:59 – His life now torn apart Matt, walked out of jail looking to make drastic changes
19:32 – People in recovery began reaching out
22:28 – With teaching as a profession now over, something else needed to happen (Hint: It was tasty)
27:26 – It started small, in his home but he built upon a great product, hard work and a great story.
39:25 – Then Whole Foods Market asked “What’s this whole FroPro thing about?” and it all got so much bigger
43:46 – Now in Whole Foods in all of Florida Matt keeps it a family-oriented company
45:05 – In sobriety and in business Matt learned to fall in love with the process
50:31 – Nail it then scale it – his next move might fall in his lap (after a lot of hard work)
52:47 – For people in addiction or can’t stop relapsing this is Matt’s #1 way to stop using
56:17 – What’s the “end all be all” for FroPro?
For Andrew’s Free 30-minute Business Coaching Session: www.LassiseCoaching.com/30
FroPro Online – https://www.gofropro.com
Matt on Facebook: https://www.facebook.com/mwarwilliams
FroPro on Facebook: https://www.facebook.com/GOFROPRO/
Matt on Instagram: https://www.instagram.com/matthewwarrenwilliams/
FroPro on Instagram: https://www.instagram.com/gofropro/