5 Reasons Why A Business Coach Needs To Get You Outside of Your Comfort Zone

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As humans on earth, we are conditioned to try and stay in our comfort zone. Think back to a time when you started your first job. Remember how uncomfortable it was? Needing to learn everyone’s name and position? It was so overwhelming. 

Then fast forward to the 2nd week, and that awkwardness has worn off, and you are getting into the swing of things. You have your first paycheck and have learned the lay of the land.

Move forward to the 2nd month, and you no longer need anybody to hold your hand. You have seen some new people get hired after you, and you are helping them get accustomed to their new surroundings.

Now let’s go to the 2nd year of working in that job. Those early mistakes are all out of the way. You are extremely competent at your position. You have most likely received a compensation increase, or at least new responsibilities as a result of hard work and dedication.

What happened between day one and year two? You are still the same person, in the same company, but you are now used to the day to day minutia. It is commonplace. You no longer fear the uncomfortably, because it has become comfortable.

An effective business coach will help you get used to being uncomfortable and help you grow your business. This is why you need a business coach to help you grow your business. Here are 5 benefits of getting outside of your comfort zone.

1. Pushing Past Where You Think You Can Go

Day one of starting my first actual LLC came 11 years after I started my first company. I was in my parents basement copying and printing CD’s for organizations. I had a website and some clients. I was 16 at the time, didn’t really know what I was doing, and figured that was the most I could ever achieve.

I didn’t even realize that forming an LLC was the actual start of a business. Even 11 years later, I still felt like an impostor. I was playing the role of a business owner, but I wasn’t actually running a “real” business.

It wasn’t until I needed to hire a payroll company, an accountant, employees, have an EIN, and all of the other “real business” things that I started assuming the role of business owner. These started happening around year 12 of my entrepreneurial journey.

Looking back on it, I had owned a real company since I was 16, but I had zero direction and was afraid of failure. I remember seeing banner ads on a popular website and thinking if I bought that space, I’d have a huge company. I was too afraid to succeed! I was comfortable being a student with a side gig. In retrospect, I could have made hundreds of thousands off that opportunity, but didn’t have anyone to walk me through how I was to accomplish that amount of success.

2. Showing the Path You/Others Have Taken

I had never seen success before. All I knew was going to class and getting good grades. I didn’t know where to even begin. Mind you, the internet wasn’t what it is today as far as information availability. There weren’t step by step guides on how to do <insert virtually anything>. Even if it was like it is today, there is so much wrong information from people who don’t know what they are talking about, it is hard to decipher the true from the flashy.

As a business coach, I always strive to show others my experience as it relates to their problem.

“Andrew, I have this huge opportunity, but my company isn’t big enough to handle it, so I have to let it go.”

Statements like that is where I relay stories of the 3 of us trying to (and successfully) acquiring a 400 employee, 70,000 customer tech company when we had only been in business for 9 months. I use experiences like these and relay what I did to accomplish success.

Recognizing my past mistakes of being too afraid turned into a huge blessing. Luckily, this time, I had the wherewithal to see this for what it was and grow accordingly.

3. Earn More Money Than You Thought Possible

When you have only run a company that produces $36,000 per year, all you can imagine is making ~$36,000 per year.

When you have grown from a company producing $36,000 per year to a company that produces a million dollars in a year, you are comfortable with that type of growth and see what that looks like.

Moving forward, several million becomes attainable. Next thing you know, you have hit 8 figures and it all seems like such a blur.

Having an effective small business coach you can get clarity on what it actually looks like to operate at much higher levels of success that you initially are used to because they force you to get uncomfortable.

In my parent’s basement, my best year was ~$4,000 gross. With growth, leadership, and seeing the different levels of success that are available, numbers like that aren’t even a blip on the radar. This is not out of ego, but to show the potential for growth with new experiences of getting out of my own comfort zone.

4. Grow Your Business Larger Than You Thought Possible

I was recently working with a client who started two years ago as a handyman. His main focus, and all he knew at that point was solving the never ending honey-do list for men in Palm Beach and Broward County.

When he started, like many of us, the operation was just him, and no direction on anything else. When working with a business coach, like myself, he found that he was capping his earning potential at $100,000 per year if he worked full time.

I am not saying $100,000 is a small number, but he was not satisfied with that. In 2018 he learned how to leverage subcontractors to do the work he wasn’t fond of and learned how to make money without doing any work.

Once he learned the process on one employee, he grew it to several. His goal for 2019 is to make $1,000,000 and he has the means to do so now that he has learned how to leverage other people’s time and creating a scalable infrastructure. 

When he was in his comfort zone, he was the one doing all the work, and it wasn’t paying off. He has found what it is like to run at a higher level and has found the ability to make more money and provide jobs for people in the area.

5. When You Get Better, You Can Provide More Value To Others

In the past few years, I have made it my mission to not horde what I learn, and pass it to as many people as possible.

This is what has helped me help other people to scale multiple 6 and 7 figure businesses from nothing.

Those same people could have learned the hard way, as I did, about running a business, setting processes in place, hiring, etc. Hiring a business coach that forced them to get out of the garage and play at a higher level helped them help more people.

Being part of a journey where a company goes from 2 people to 50 within 2 months is a huge victory for me as a coach. I do not take credit for the entrepreneurs who brought that vision to life, it was all their action. I do, however, know that many of the procedures they put in place came as a result of having someone else show them the shortcuts to success.

Their success had actually trumped what I had managed to do in 3 years within 2 months. Their record day of sales was over $40,000 vs our record of $26,000.

They had received a ton of value and were providing jobs to tons of people. Providing a great service to tons of people. Everybody wins! This situation wouldn’t have been possible if they just stayed in that garage staying where they were comfortable.


Getting out of your comfort zone is not something many people want to do. We enjoy the security and safety of knowing what happens next. The more often you are uncomfortable, the more comfortable you become.

It isn’t always easy to want to get in the hot seat, and that is why we offer a free 30 minute coaching session to help business owners get out of their own way and get into uncharted territory. With an online business coach, you can be located down the street in Wellington, FL or across the country in San Diego, CA and still get the clarity you need to take your business to the next level.

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